A six-lesson workshop

How to Define Products

A six-lesson workshop that takes you from a vague idea to a defined product you can pitch in five minutes. Built around the CIRCLES Method™ for product management.

Lessons
6
Working time
60 min
Built for
first-time founders
Download course workbook

Course sequence

6 decisions. One shippable outcome.

Every lesson ends with a concrete assignment. Keep a working document nearby and move through the sequence in order.

  1. Find a problem worth solvingWhere there is friction, there is a product. Watch your own day. Then use the 5 Whys to push past the surface complaint to the real one.10 min
  2. Know your customerOne well-described user beats a generic everyone. This is where you turn a problem into a person.8 min
  3. Prioritize like an operatorYou can't do everything in the first release. The right move sits at the overlap of three questions.10 min
  4. List solutions and pick oneThere's more than one way to solve this. Most of them aren't code. List four, name the trade-offs, then pick the one you can ship.12 min
  5. Measure what you shipA ship date without a measurement plan is a guess. Decide, in advance, what would make you roll back.8 min
  6. The five-minute pitchIf you can't pitch it in five minutes, you don't know what you built. Six questions, three rules.12 min